My Portfolio

I am passionate about building brands, crafting compelling stories, and launching campaigns that make an impact. From full-scale product launches to high-profile brand partnerships, I’ve led cross-functional teams and collaborated with industry experts to bring ideas to life across digital, experiential, and PR channels. Here’s a look at some of the projects I’m most proud of.

truBody X Olivia Culpo

To elevate the truBody brand, I helped lead a high-profile partnership with model and influencer Olivia Culpo. As our brand ambassador, Olivia was at the center of a media day activation that included professionally produced video content, digital campaign assets, and a strategic PR rollout. This partnership not only brought star power to the truBody name but also played a pivotal role in building consumer trust and increasing demand for the treatment across key markets.

truBody Tour

Increase practice and clinic engagement while increasing awareness of truBody across North America. This strategic, multi-city brand activation brought the treatment experience directly to the industry’s doorstep. The tour featured exclusive media events in key markets including Los Angeles, Miami, New York City, and Nashville, where top editors and influencers experienced truBody firsthand.

AviClear PR + Media

I helped build the AviClear brand from the ground up—guiding everything from initial brand development to its full-scale public launch. I led the strategy and execution of marketing communications, public relations, and mass communication efforts to position AviClear as a category-defining innovation in acne treatment. From developing brand identity and messaging to securing media coverage and driving market momentum with our partner agency. The brand continues to see strong growth and consumer interest, underscoring the long-term impact of our early strategic groundwork.

Editorial Media Days + Press Coverage

Over the years, I’ve led the planning and execution of multiple high-impact media days in collaboration with our PR agency, helping to shape the public narrative around Cutera’s brand portfolio. From coordinating exclusive events to working directly with top-tier editors from outlets like Vogue, Cosmopolitan, Allure, Byrdie, Forbes, and Shape, I’ve helped secure meaningful coverage that elevated brand credibility and consumer interest. I also partnered with our social media team to activate strategic influencer relationships and build buzz across digital channels. These efforts have consistently translated into press wins, influencer engagement, and multiple industry awards. Most recently, my team executed the Secret by Cutera media day in collaboration with Union Dermatology in NYC—an event that earned rave reviews from attending editors and further strengthened the brand’s presence in the dermatology and beauty space.

Professional Engagement + Events

To enhance our professional engagement and education strategy and support commercial growth, I helped reimagine and lead the development of Cutera Collective —a dynamic seminar series tailored for aesthetic professionals. Hosted throughout North America and now globally, these events feature panels of esteemed key opinion leaders who share clinical pearls, treatment expertise, and business insights. I worked closely with these industry experts and the commercial team to shape content that resonates, while also fostering peer-to-peer networking through interactive sessions, hands-on demonstrations, and in-depth technology overviews. This refreshed format has strengthened customer relationships, positioned Cutera as a aesthetic thought leader.

Product Development + Design

During my time in professional skincare, I led the full 360° development of a signature Beauty Oil—from concept to shelf. I was deeply involved in every stage of the process, including branding, product positioning, packaging design, creative direction, asset development, trademarking, and go-to-market strategy. With a focus on creating a luxurious, high-performance product that aligned with both brand identity and consumer needs, I helped shape a compelling story that translated into strong sales performance. This project reflects my ability to blend creative vision with strategic execution to bring standout products to life.